Professional Content Writing

Top 5 Tactics To Get Your Website Found – Tactic 1

We know putting fabulous fresh Content online is the secret to attracting new website visitors and helping Google rank you higher in its search results. But what do you need to know to maximise your visibility?

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TACTIC 1 – BE AUDIENCE AWARE

Build 4 audience personas which accurately represent your target customers. Work out their demographic information such as gender, age, income, employment, location and education using social media profiles, customer service surveys and FAQs.

Add depth such as their interests, families, homes, pets, cars, holidays, clothes, sports, music, tech, food, news and entertainment sources.


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Look for trends, such as mostly men in their 30s or women in their 50s, specific cities or job roles, and other common factors such as marital statuses, career histories and interests.

Identify their motivator – money, recognition, achievement, comfort, independence, relationships, development or something else. What goal does your service help your personas achieve?

Discover their pain point – is it getting employees to follow safety procedures consistently or high staff turnover? What barriers to success does your service help your personas overcome?

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A good persona is a picture of who your customers are and who they want to be. It allows you to build deeper relationships by delivering personalised content where your target customers want it.

Examples of Audience Personas and Content Solutions For A Health & Safety Training Provider

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Potential Personas:

Examples of Audience Personas and Content Solutions For A Home Cleaning Company

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Potential Personas:

The great thing about named audience personas is that when writing Content to promote your online visibility, you can check back whether it would be interesting and attractive to your Emily, Jack, Mark or Geoff. If not, change it.

Find Out More:

https://www.thinkwithgoogle.com/marketing-resources/data-measurement/marketing-personas-audience-research/
https://blog.hootsuite.com/buyer-persona/
https://blog.bufferapp.com/marketing-personas-beginners-guide
https://coschedule.com/marketing-strategy/marketing-persona/

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