8 Benefits Of A Long-Term Blogging Strategy

Your business is underway – your premises, products and staff are all organised. Now it’s time to look at a process to keep winning new business for the months and years to come – Welcome to Blogging!
 
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Blogs are an excellent way to catch the attention of your target customers and search engines on an ongoing basis.
 

Nearly 80% of companies that use blogging reported acquiring customers through blogging. The more content pages a site has, the more leads it gets (HubSpot, 2018).

Blogs should provide ‘added value’ to readers – meaning they will learn something relevant and useful to them, and realise you are an expert in the area they are interested in.

Whilst we all hate being sold to, free answers to questions bugging us is a whole different tea party.

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Blogs must be well-structured, include images and keywords, and solve a problem for your ideal clients.

For example, a recruitment company may offer tips on retaining top performers; a commercial finance broker may explain how to match finance types to business needs.

Blogging Benefits

1.Brand Awareness

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Brand awareness is vitally important – blog posting lets you show a human side of your business, and give a sense of your values and personality.

Blogging helps you develop a strong online presence, and engage with customers. 

It provides a way for you to discuss issues concerning your prospects, and build up their trust. 

For example, a car repair garage could post a blog on ‘What Your Mechanic Expects You To Know’, to remove any intimidation a new client might feel visiting their premises. 

2. Search Engine Optimisation

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Search engines love fresh, relevant content, and rewards it with higher search results visibility. Blogging is the most straightforward method of creating new online material.

Regular blog posts provide Google and the others with more pages from your domain to index, and more internal links for PageRank to crawl.

This gives your target market more opportunities to find you, and also for you to rank for your keywords.

70-80% of users ignore paid ads and only focus on organic results. (Search Engine Journal)

3. Customer Relationship Building

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Customer engagement is a hugely  important part of online marketing and branding.

Blogging lets you connect with existing and potential customers in a conversational way, and build interactions through relevant, quality content. 

4. Expertise Demonstration

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Blogging is a great platform to establish your credibility in an industry.

By providing valuable information and insights, customers see the knowledge and experience you have in your field.

This builds your authority and keeps you front-of-mind when prospects are ready to buy.

5. Sharing Opportunities

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A really powerful benefit of blogging is the opportunity it gives readers to share the link to your blog with their contacts, both directly and via social media and E-Mail.

94% of people who share posts do so because they think it might be helpful to others. (Impact)

6. Website Traffic And Leads

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Your blog helps you maintain an active social media presence and drive traffic to your website.

In addition, blog posts provide content for email newsletters, another excellent way to increase web traffic and sales.

Add a Call-To-Action (such as free e-book, webinar, factsheet) to each blog post to generate leads. 

7. Inbound Links Generation

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Having high-quality inbound links to your website is key for SEO success.

When you provide dependable blog resources, you naturally accumulate inbound media links, as authors and bloggers reference your content in their articles.

 8. Compounded Long-Term Results 

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Roughly one in ten blog posts are ‘compounding’, which means that over time you continue to win web traffic from that blog (Hubspot).

Evergreen content is particularly likely to be picked up and scaled by search engines in this way, and continues to generate new leads without any additional investment. 

SUMMARY

 

Sources:

 

 

For blog-writing services contact jan@brilliantbusinessblogs.com or call us on 0745 2086994.

How To Use Content Marketing To Win New Training Business

If you are a training company looking to stand up and be found, Content Marketing is the way to win more business.

What Is Content Marketing?

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Content Marketing is the creation of entertaining and educational material that solves problems for your potential customers, generating interest in your business by offering solutions in a non-salesy way.

It includes blog posts, articles, podcasts, newsletters, e-books, webinars, quizzes and videos, and sets you apart from your competitors.

Consistent Great Content builds trust and loyalty with your target audience, and interprets your offering to search engines – through keywords and text (SEO) – to allow more buyers to find you online when researching answers.

Informative Content Marketing is a long-term strategy that continues reaching quality buyers by ongoing sharing of your valuable insights through blogs, forums, social media, paid and influencer channels.

Accurate and relevant Content Marketing brings people to you rather than you approaching them, bringing you website traffic, leads, customers and advocates.
How Do I Plan Content Marketing?

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People are looking for information online, so answering your target clients’ questions with valuable knowledge via blog posts, e-books, and videos will push you up search results and  highlight you as an authority in the training industry.

Research who your audience is, then use a content calendar (such as these http://soloprpro.com/the-best-content-and-social-media-calendar-templates) to plan what to publish when and where.

Use timely ideas (such as holidays, industry events, seasons, awards) plus evergreen topics that stay fresh (such as ‘How To Motivate Difficult Staff’).

Choose your goal – new customer sales, increased existing customer sales, improved brand awareness, industry expert status, education of Influencers, building a long-term audience, a larger social media following, more website visitors, increased conversions to sales – and tailor content accordingly.

Choose a content marketing mission to keep you focused, such as “We provide SMEs [our audience] with staff development information [our type of content] to help them increase profitability through reduced sickness and improved safety [their business goals]”.

 

What Content Should I Publish To Win New Training Business?

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Blogs

Blogs are the main starting point for Content Marketing. Provide, for  example:

  • Useful How-To Guides – Establishing A Safety Culture In The Workplace In 2019
  • Educational Tutorials – How To Perform A Risk Assessment
  • Industry news and Insights – Mental Health At Work – Your Obligations
  • Checklists – Comprehensive Accident Reporting, Fire Test Procedures
  • Inspirational Case studies – How Company X saved £50,000 per year on staff sickness and recruitment after Company Y Delivered the Mental Health First Aider course
  • Expert Advice – 10 Most Common Health & Safety Myths

Blogs Should Be:

  • Relevant and Recent – How Shell Could Have Avoided a £60,000 Health & Safety fine
  • Long-Form – Complete Guide To Care Home Workplace Safety
  • Targeted to a Specific Persona – How To Manage Working At Heights In The Commercial Cleaning Sector

Lead Magnets

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Lead magnets can be ebooks, webinars, resource lists, reports, free trials, quizzes, mini-courses that generate leads by solving a real problem for your customers, such as ‘How To Manage The Health & Safety Of Mobile-Workers’.

They should provide valuable insights with easy-to-implement solutions that show off your expertise.

 

Guest Blogs

Guest blogging is a fantastic way to improve SEO, raise your brand awareness, attract inbound links, build trust, and get new online visitors.

  • Identify appropriate and authoritative sites that your ideal customers visit, such as business agencies, enterprise news, trade journals, management, health and finance platforms.
  • Pitch and write a great topic such as ‘ How To Protect Yourself From Personal Liability In Workplace Health & Safety Claims’.
  • Respond to comments and shares to engage individuals and build new relationships.
  • Promote content using social media and measure results.

 

Gated Content 

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Gated Content means hiding some content to entice visitors to subscribe, using a powerful Call To Action (CTA) in your landing page.

You can gate blog posts, news articles, white papers and research, webinars and videos, checklists and cheat sheets, downloadable resources and tools, lead magnets.

Whilst gated content can annoy visitors, and reduce the number of people you connect to, it can help you understand who your true audience is, what matters to them, build deeper relationships and create more targeted marketing.
Videos

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Video is one of the most popular content formats around, and is proven to generate leads and make sales.

You can create explainer videos, showcase your services, deliver tutorials and lots more simply using a mobile and YouTube, so it’s easy to get started.

Have a look at our guide for more ideas: https://brilliantbusinessblogs.com/2018/11/08/video-marketing-for-the-terrified-what-to-post/

 

Find Out More:
https://www.google.pt/amp/s/sproutsocial.com/insights/content-marketing-vs-social-marketing/amp/
https://www.socialreport.com/insights/article/115005490783-The-Beginners-Guide-to-Content-Marketing
https://moz.com/beginners-guide-to-content-marketing
https://contentmarketinginstitute.com/2018/09/explain-content-marketing-anyone/
https://optinmonster.com/content-marketing-guide/

 

For quality blog writing services, please visit http://www.brilliantbusinessblogs.com or e-mail jan@brilliantbusinessblogs.com

”Remind Me Why I Need Business Blogs Again?”

Sometimes it’s difficult to work out how best to use your precious time and money to attract new customers. To get found online, you need to stand out.

Here are our Top 5 reasons why business blogs are a fantastic way to grow your business:

1. Blogs Increase Your Website Traffic

darts”as you add more content to your site, more pages from your domain become indexed in search engines. This improves organic search visibility and increases website traffic”

Jayson DeMers: https://www.forbes.com/sites/jaysondemers/2015/05/28/the-top-10-benefits-of-blogging-on-your-website/

 

2. Blogs Help Convert Website Traffic into Leads

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” each post is a new opportunity to generate new leads: Just add a lead-generating call-to-action to every blog post. Often, these calls-to-action lead to things like free ebooks, free whitepapers, free fact sheets, free webinars, free trials … basically, any content asset for which someone would be willing to exchange their information”

Corey Wainwright: https://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht#.WyasP2kPZbg.mailto

3. Blogs Demonstrate Your Expertise

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”A business blog helps you cement your position as an expert by giving you a platform to provide exceptional content (news, tips, trends) for your clients, potential clients and partners”

Patricia Redsicker: https://www.socialmediaexaminer.com/create-successful-business-blog/

4. Blogs Educate Your Customers

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” Educating is far more powerful, more trustworthy and more relevant to website visitors than pure selling or even traditional marketing content. Education means that you have thought about their situation and can anticipate the questions they may have. It also means that you understand who they are”

Christine Whittemore: https://www.simplemarketingnow.com/content-talks-business-blog/the-benefits-of-blogging-for-business

5. Blogs Give Your Business a Voice

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” they give an opportunity to inform people about your latest news and business happenings. The consumer is being given information straight from the horse’s mouth. Blogging gives your business the chance to create a personality online and gives people the opportunity to learn about your company”

Jonny Ross: https://www.searchenginepeople.com/blog/925-business-blogging.html

If you would like high-quality, keyword-specific business blogs written to increase your online visibility, please e-mail jan@brilliantbusinessblogs.com.

Why Do Businesses Need Blogs?

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Writing Blogs help you win new business because blogs:

  1. Show off your expertise, which builds client confidence in you
  2. Help Search Engines find you when someone searches for your keywords
  3. Provide fresh content so Google rates you higher in Search Results
  4. Build relationships and goodwill through giving away relevant information to your target customers
  5. Spread the word about your services, as your useful resources are shared among like-minded people

 

For quality website SEO development and blog writing services, please visit http://www.brilliantbusinessblogs.com or e-mail jan@brilliantbusinessblogs.com