How To Promote Your Blog – Part 1

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Once you are happy with your blog (see 7 Things That Make A Great Blog) you need to develop a system for getting it in front of as many of your target customers as possible.

Try out these tactics to discover what works best for your business. Once you have uploaded your blog to your website:

1. Social Media

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Share the blog on relevant social networks. For example, if you are looking for professional clients, LinkedIn is an excellent platform.

Tailor your message with your post to suit each network, such as using a long or short message, and adding appropriate hashtags.

Engage with people on social media including influencers, groups and brands, to grow your social media reach. Like, share and comment on their posts. 

Online communities allow you to build relationships and establish your authority. Provide value by getting involved in discussions, not just adding your links. Look for active, established groups that that suit your niche.

Create “evergreen” social media campaigns – a series of updates that constantly recycle themselves, to promote your post over and over again.

Try out scheduling social media scheduling tools (see Social Media Tips ) such as MeetEdgar, MissingLettr and CoSchedule to create an automatic queued library of your content.

Turn posts into Facebook ads to drive traffic to them. Target specific groups of people, such as people who like other Facebook pages in your niche, or who have an interest in specific topics.

2. Social Sharing

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Prompt web users to share your content by placing attractive Social Sharing Buttons and Click To Tweet widgets on your blog with a social sharing plugin, such as Social Warfare or Sassy Social Share Sassy Social Share.

Only include social sharing buttons for networks appropriate to your blog.

With Click To Tweet widgets, highlight a quote or phrase to stand out and encourage readers to share it.

3. E-Mail Marketing

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E-Mail marketing is one of the most powerful ways to promote your blog. To build a list of subscribers offer:

  1. An easy way for people to sign up to your list.
  2. A compelling reason to join your list, referred to as a ‘lead magnet’.

E-mail your subscriber list to start driving traffic to your latest post.

Include a brief “teaser email” to entice them to click through to your blog. Ask them to comment, like, and share it (include an easy link to share) to reach a wider circle of people.

Either send out an e-mail every time a new post is published (automate this using an RSS feed, for example via MailChimp or Mailer Lite), or send a newsletter of updates and latest posts at the end of the month.

Promote your content by including a link to your latest blog post and social profiles in your e-mail signature. Try Wisestamp or Drift.

4. Influencers

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Influencer marketing means reaching out to people in your sector who have a large number of followers, to promote your content to their followers. The right influencer sharing your post can make a huge impact on the number of views you receive.

There are tools you can use to find influencers, such as Buzzsumo or Kred. Alternatively, google your topic to find high-ranking blogs, research the people behind them on social media and check if they are good influencers to approach.

Contact them via social media or E-mail to let them know you have a blog post they might be interested in sharing with their audience.

Mention influencers in your posts (individuals or expert roundups) and include a link to them. Let them know you appreciate their work and have included a link to them in your piece. If it’s high-quality content, they might share it with their audience.

Interview influential bloggers, or ask them for quotes for your blog, to add unique value to your post that stands out. When it’s published, they are likely to share it with their followers.

Start making useful comments on the top blogs in your niche, to get the attention of other commenters and the blog owner (but don’t insert links to your blog in the comments). These readers might check out your blog, or invite you to guest blog for them.

5. Backlinks

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Win backlinks (also known as Inbound Links) to help your content rank on the competitive first page of Google.

Backlinks from high-quality sources in your niche prove to search engines that your post is also high-quality, and needs to be easily found by your ideal customers.

Research blog owners who might link to you by searching Google for list and resource posts on your topic, that have lots of links to other blog posts.

E-mail them explaining you enjoyed reading their post and that you wrote a blog on a related topic. Ask for their opinion, and whether they would add your link to their post, if they think their audience would be interested.

For lots more ways to build backlinks see Inbound Link Building.

6. Freshness

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Refresh your best-performing blogs regularly. Freshness is very important to Google when deciding which posts to rank where in search results.

Update posts with new information, so they continue to provide the best content for readers.

Set reminders to check how blogs are performing every 12 months, and whether they need revising. This could include:

  • Adding new tips, examples or insights
  • Answering questions raised in the comments section
  • Replacing outdated information
  • Checking all the links still work
  • Confirming  resources listed are still relevant
  • Adding images, screenshots, and graphs
Mark the headline as (Updated) or add a message at the top of the post with the date updated.

Conclusion

Use Google Analytics to see which strategies are working – how long visitors stay on your website reading posts, whether they convert to subscribers, and how much traffic is from social media versus e-mails.

Different posts may appeal to different audiences and need alternative approaches for maximum exposure.

Tweak your methods after gathering data, until you have created a process to use with every post published, to improve your return on investment (ROI).

For a chat about how our blog-writing services can help grow your business contact jan@brilliantbusinessblogs.com or call 0344 545 9461.

8 Benefits Of A Long-Term Blogging Strategy

Your business is underway – your premises, products and staff are all organised. Now it’s time to look at a process to keep winning new business for the months and years to come – Welcome to Blogging!
 
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Blogs are an excellent way to catch the attention of your target customers and search engines on an ongoing basis.
 

Nearly 80% of companies that use blogging reported acquiring customers through blogging. The more content pages a site has, the more leads it gets (HubSpot, 2018).

Blogs should provide ‘added value’ to readers – meaning they will learn something relevant and useful to them, and realise you are an expert in the area they are interested in.

Whilst we all hate being sold to, free answers to questions bugging us is a whole different tea party.

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Blogs must be well-structured, include images and keywords, and solve a problem for your ideal clients.

For example, a recruitment company may offer tips on retaining top performers; a commercial finance broker may explain how to match finance types to business needs.

Blogging Benefits

1.Brand Awareness

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Brand awareness is vitally important – blog posting lets you show a human side of your business, and give a sense of your values and personality.

Blogging helps you develop a strong online presence, and engage with customers. 

It provides a way for you to discuss issues concerning your prospects, and build up their trust. 

For example, a car repair garage could post a blog on ‘What Your Mechanic Expects You To Know’, to remove any intimidation a new client might feel visiting their premises. 

2. Search Engine Optimisation

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Search engines love fresh, relevant content, and rewards it with higher search results visibility. Blogging is the most straightforward method of creating new online material.

Regular blog posts provide Google and the others with more pages from your domain to index, and more internal links for PageRank to crawl.

This gives your target market more opportunities to find you, and also for you to rank for your keywords.

70-80% of users ignore paid ads and only focus on organic results. (Search Engine Journal)

3. Customer Relationship Building

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Customer engagement is a hugely  important part of online marketing and branding.

Blogging lets you connect with existing and potential customers in a conversational way, and build interactions through relevant, quality content. 

4. Expertise Demonstration

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Blogging is a great platform to establish your credibility in an industry.

By providing valuable information and insights, customers see the knowledge and experience you have in your field.

This builds your authority and keeps you front-of-mind when prospects are ready to buy.

5. Sharing Opportunities

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A really powerful benefit of blogging is the opportunity it gives readers to share the link to your blog with their contacts, both directly and via social media and E-Mail.

94% of people who share posts do so because they think it might be helpful to others. (Impact)

6. Website Traffic And Leads

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Your blog helps you maintain an active social media presence and drive traffic to your website.

In addition, blog posts provide content for email newsletters, another excellent way to increase web traffic and sales.

Add a Call-To-Action (such as free e-book, webinar, factsheet) to each blog post to generate leads. 

7. Inbound Links Generation

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Having high-quality inbound links to your website is key for SEO success.

When you provide dependable blog resources, you naturally accumulate inbound media links, as authors and bloggers reference your content in their articles.

 8. Compounded Long-Term Results 

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Roughly one in ten blog posts are ‘compounding’, which means that over time you continue to win web traffic from that blog (Hubspot).

Evergreen content is particularly likely to be picked up and scaled by search engines in this way, and continues to generate new leads without any additional investment. 

SUMMARY

 

Sources:

 

 

For blog-writing services contact jan@brilliantbusinessblogs.com or call us on 0745 2086994/0344 545 9461.

Visit http://www.brilliantbusinessblogs.com for more blogging and business growth inspiration.