How To Develop Confidence In Business

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You know you need to put yourself out there to grow your business. But how do you get and keep enough confidence to do this? And how does everyone else manage?

Here are some tried and tested ideas to overcome your insecurities:

1. Know Yourself

” Overcoming self-doubt starts with honestly assessing your abilities (and your shortcomings) and then getting comfortable enough to capitalize on (and correct) them” – Deborah H. Gruenfeld, Stanford Graduate School of Business

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What To Do:

– Validation of your strengths (in small quantities) can be effective in building confidence
– Pick people who care about your development and performance to give you truthful feedback
– Decide whether to learn more in your weaker areas or whether to outsource them

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2. Be Prepared

“The best way to build confidence in a given area is to invest energy in it and work hard at it ” – Tony Schwartz, CEO, The Energy Project

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What To Do:

– Practice almost always wins over natural aptitude
– Start by trying out skills you are concerned about (such as public speaking) in a safe setting
– Remove fear of the unexpected in meetings by setting objectives, practising what to say and planning timings beforehand

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3. Take Risks

“The only strategy that is guaranteed to fail is not taking risks” – Mark Zuckerberg, founder, Facebook

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What To Do:

– Embrace new opportunities to prove to yourself and others that you can do difficult things
– Understand the fundamental difference between self-esteem and confidence – Confidence is what we project and what we want others to see, not how we really feel
– Remember failure is useful to build resilience, learn things and overcome fear
– Dont worry what others think — focus on yourself, not a theoretical, judgmental audience

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4. Become Optimistic

“There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle” – Albert Einstein

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What To Do:

– Negativity reduces motivation, so surround yourself with good energy to become productive
– Recognise which situations or people make you feel least confident, and rationally analyse what triggers these feelings. Understand you are in control and can choose appear confident
– Imagine the best outcome – happiness and positivity is infectious
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5. Remember Your Accomplishments

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What To Do:

– Celebrate successes, such as sales made, problems resolved, to remind you of your talents
– List all the things in your life you are proud of achieving
– Post the list somewhere visible to inspire you to focus on the value you provide

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