Putting interesting new Content online is essential to attracting new website visitors and persuading Google to rank you higher in its search results. But how do you maximise your visibility?
Tactic 3 – Love Inbound Links
Inbound links are links on other websites that point to a page on your website. They are also known as inbound links, backlinks, and links to your site.
Inbound links are crucial to Google’s PageRank system – the more relevant websites with good reputation refer to your site, the higher your website appears in its rankings. However great your content, your website power and traction is provided by trustworthy, authoritative sources linking to you.
Whilst link-building takes time to implement and reap results, Backlinko https://backlinko.com/link-building analysed 1 million Google search results in 2016 and found that links impacted rankings more than any other factor.
Quality links are more important than the quantity, although this varies by industry. Links in the middle of the main body of text are most valuable. A diverse and natural-looking anchor text (the clickable text section of a link) distribution improves your site’s rankings.
Inbound links are different to Internal Links – links that point from one webpage of your site to another page of your site, also known as website navigation. Internal links can assist your SEO by pointing to your best resources and improving visitor experience and time spent on site, which can improve your page’s search rankings.
Short-Term Actions To Win New Inbound Links:
1. Check Who is Already Linked To You
Use Google Search Console https://search.google.com/search-console/about to learn about sites that are referring to you. Be aware it shows all websites ever linked to you, including ones that have been removed, and you can’t check what anchor texts are being used.
Use tools to look at how you rank for certain keywords in comparison to your competitors and see what your link profile currently looks like.
For example, check an indicator of a URL’s PageRank using Ahrefs https://help.ahrefs.com/site-explorer/terminology/what-is-ahrefs-url-rating or use Moz’s “Domain Authority” metric https://moz.com/learn/seo/domain-authority.