We know putting fabulous fresh Content online is the secret to attracting new website visitors and helping Google rank you higher in its search results. But what do you need to know to maximise your visibility?
Tactic 5 – Workout Your Website
A healthy website is essential to attract and retain the attention of search engines and visitors. Google is getting smarter at recognising context as well as content, and prioritises sites with expertise, authority and trustworthiness.
Backlinko https://backlinko.com/seo-this-year explains that Google ranks search results by measuring how users interact with them.
A good User Experience (UX) where the article is relevant and authoritative so the user stays on Page (Dwell Time) will get rankings boosted.
A bad UX where the user ‘bounces’ back quickly to search results because the article is not useful or appropriate will get rankings lowered.
They add Google also takes account of organic Click Through Rate (CTR), which means that lots of people clicking on your search result should improve your rankings.
There are many factors affecting rankings, and not all of them hold the same weight. So what do you need to check to make sure your website is top of the pops?
1. Optimise For Mobile-First
Google’s Mobile-First Index uses a website’s mobile version as the starting point to crawl https://developers.google.com/search/mobile-sites/mobile-first-indexing, to reflect the ever growing number of searches from mobile devices.
Make sure your content is consistent across Desktop and Mobile, in case Google ignores content ‘hidden’ behind menus, tabs or buttons on mobile versions.
If you have the old mobile ‘ m’ version of your website, switch to a Responsive Design.
Deliver a great UX so people stay on your Mobile site. For example, avoid pop-ups that cover content and frustrate visitors.