Welsh Wisdom For Business Growth – Henry Engelhardt

How can we not learn from those who have already been there, done that and got the all the T-shirts in business?

In this series we gather advice from successful Welsh entrepreneurs, bringing together their quotes and opinions, to inspire and guide you to ever-greater business growth.

Henry Engelhardt 


Photo Credit: Admiral

Although not originally from Wales (born in Chicago), Henry Engelhardt deserves a place in our series due to the outstanding work he has done here, and the fact he continues to live in Cardiff.

After studying journalism, working as a Credit Exchange trader, travelling around Asia, completing an MBA, moving to the UK, and becoming a management consultant, Engelhardt moved into car insurance at Churchill before launching Admiral in 1993 in Cardiff.

He later created the UK’s first insurance comparison website, Confused.com.

Wales’ only FTSE 100 company, employing over 7,000 people globally, Admiral has been recognised for 19 years as one of the best big companies to work for, in the prestigious Sunday Times Best Company to Work For Awards. 

Henry himself also won the Best Leader for three years in a row.

He stepped down as CEO in 2016, but still works part-time in a senior management mentoring and recruiting role.

Business Growth Advice

1. Good Company Culture Involves Lots Of Actions

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“A good strong culture is not one item. It’s not about taking everyone skiing for a week and everyone says ‘what a great culture’.

It’s a lot of people doing a lot of different things to ensure there is good communication, people are treated with respect and fairly, that the rewards are appropriate and we help inspire people.”

All staff automatically get shares after working at Admiral for a year.

Helpful Resources:


2. Capture And Act On Employee Feedback

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“We measure everything. From systematically collecting information about how new employees imagine a great workplace to how many employees bring children to the Christmas party”

Engelhardt read every description of a great workplace from new employees, and met every employee face to face to explain the Admiral culture.   

Helpful Resources:


3. If People Like What They Do, They’ll Do It Better

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“This means we go out of our way to make working for Admiral as rewarding and enjoyable as possible. By creating this atmosphere we believe our staff will give our customers the best possible service and the business can continue to be a success”.

“The firm has been built around job satisfaction, with the founders giving each member of staff a piece of a jigsaw during their induction, in the hope of reminding them of their role in the firm.”

Admiral also has a “ministry of fun” that organises workplace games.

Helpful Resources:


4. The Internet Is An Irresistible Force

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“Young people globally buy insurance online”.

Convenience, price and speed have meant we have seen sales of online non-food items continue to increase.

Helpful Resources:


5. Capture And Act On Customer Feedback

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“If we didn’t have any customers, how many people would we employ”?

“Questions, comments, indignant remarks”?

“Communication, communication, communication. You can almost never over-communicate”.

Helpful Resources:


6. The Power Of The Team Is Invariably Greater Than The Power Of Any Single Individual

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“No individual makes the puzzle. We all work together, that’s how we see the big picture”.

We want people who WANT to work here”.

“When you get the most from your potential you usually feel better, about yourself, your job and you usually get the most reward as well”.

“Have fun, satisfy customers, make money. Ask yourself: what are YOU doing to make the most of your talent”?

“People make the difference. YOU make the difference. YOU are the people who will make this company great”.

Helpful Resources:


7. The Perfect Is The Enemy Of The Good

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This quote is attributed to Voltaire as  “The best is the enemy of the good”. Also Confucius said “Better a diamond with a flaw than a pebble without”.

We must learn to balance our desire for perfection against becoming trapped in continued reworkings of projects, leading to diminishing returns.

Helpful Resources:


8. Always Take Lunch

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Whilst it is not easy to consistently make time for a lunch break, it’s essential both for employee health and improved productivity. 

Helpful Resources:


Welsh Wisdom For Business Growth – Michael Moritz

It makes sense to learn from successful entrepreneurs who have proven their skills many times over.

In this series we gather advice from successful Welsh business people, bringing together their quotes and opinions, to inspire and guide you to ever-greater business growth.

Michael Moritz


Photo: Scott Mlyn | CNBC

Sir Michael Moritz, from Cardiff, worked as a journalist for Time magazine, then joined venture capital firm Sequoia Capital in 1986. He led Sequoia from the mid-1990s until 2012, investing early in companies including Google, YouTube, LinkedIn and PayPal.

He is the biggest individual investor in Sequoia-managed funds, and continues to make investments and work with current portfolio companies including Instacart, Klarna and Stripe.

Business Growth Advice

1. Follow Your Instincts

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“‘Trust your instincts’ was the advice 25 years ago from Don Valentine, the founder of Sequoia Capital, about whether we should participate in the seed round Sequoia Capital of S3.

This shouldn’t be confused with “trust your gut”, “ignore reality”. The rough translation is “do your homework well, analyze things carefully, assess the options but eventually trust your judgment and have the courage of your convictions – even if they are unpopular”. This means swimming against the tide and being prepared to feel lonely.

Most people are not brave enough to just follow their instincts. Following your instincts isn’t easy when familial and social pressures suggest a conventional path or when political pressures within an organization make conformity the comfortable choice”.

Helpful Resources:

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” You don’t need to be a tech expert to see potential. More important than a formal technical education is the ability to effectively learn and process new information and ideas.


Start on an endeavour where you know nothing; where you gather a lot of materials and facts, distill those facts, and then form a cogent opinion and make a decision”.

Helpful Resources:

3. Look Out For The Unexpected

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“The best investments are hard to pigeonhole. Watch for investment opportunities where the ideas “don’t fit in a convenient bucket,” such as Airbnb and Chinese drone company DJI. 

That’s the thing to look out for — the unexpected”.

Helpful Resources:

4. Play the Long Game

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“These are very, very long journeys that we’re on. It takes time and patience and spectacular people and a massive market opportunity to build the real companies that matter and have an influence and great impact on society.”

“Assuming people (young, high-potential) like that flourish, you have incredible loyalty, and they’ll stay with you forever”.

Helpful Resources:

5. Pitch In One Sentence

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“Your audience doesn’t want to wait for the ending. Tell them the big idea up front”. 

The first time Moritz met Sergey Brin and Larry Page they summarized their company in one sentence: ‘Google organizes the world’s information and makes it accessible to everyone’.

Entrepreneurs who cannot express themselves in one sentence when they pitch Sequoia will be asked to go back to the drawing board until they can. 

Helpful Resources:

6. Yesterday Is Irrelevant

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“You can read a book about the principles of high performance, or great leadership, and it’ll all sound very straightforward and rudimentary. The difficulty is doing it every day, doing it every week, month, quarter, year, and keeping that beat up.

That was one of the great things about Steve Jobs, it’s one of the great things about Larry Page, it’s one of the great things about Jeff Bezos, or Reed Hastings. These are leaders who are capable of doing it.

They want to make sure that their product is fresh, that it changes with the times; that they never rest on their laurels, or get complacent; that they always have an element of insecurity about feeling that they can always get eaten by a competitor, and that past successes don’t mean all that much.

Because all of that is yesterday, and it’s irrelevant to the future”.

Helpful Resources:

7. Maintain A Fresh Team

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“Be able to field the best team at any one time, no matter how long people have been with you. To be not unfair, or ruthless, or harsh; but detached, objective and clinical about the performance of each individual.

No matter how well they’ve performed in the past, or in our case, how many successful investments they’ve made, if their heart is no longer in it, if they no longer have the burning desire to compete, it’s time for them to move on.

Bring in young people who have zest, ambition, energy. And then grow, in our case, our firm organically.

It’s not going out and hiring people who’ve had 30 years of experience in industry. We have hired people…who’ve had industry experience, but they still come to Sequoia at an age where they understand that this is a business that’s difficult, they’ve got to learn it, and they have a real drive to succeed. So it’s constantly refreshing the team”.

Helpful Resources:

8. Change With The Market

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” Stay alert to market opportunities. The world of the companies that you’re all starting today is massively different than it was 30 or 40 years ago, because of what’s happening principally in China, and to a lesser extent in other countries. That change is the face of global technology.

So about 12, 13 years ago, we started a business in China because we felt that, over time, it was going to be increasingly important for Sequoia, for the companies that we have investments in in Silicon Valley, to really understand the Chinese market because of what was going to happen there.

Thanks to the people at Sequoia in China and tremendous amount of hard work from a lot of people, we now have a thriving business in China”.

Helpful Resources:


Quotes by Michael Moritz – Sources:

1. LinkedIn – Best Advice: Listen to Your Inner Voice, published Feb 26, 2013

2. https://stanford.io/2TAakDo

3. https://www.inc.com/carmine-gallo/3-presentation-tips-i-learned-from-preparing-ceos-for-ipos.htm



For SEO and blog-writing services contact jan@brilliantbusinessblogs.com or call us on 0745 2086994.

Welsh Wisdom For Business Growth – Terry Matthews

Nothing beats learning from those who have already been there, done that and got the whole wardrobe of T-shirts.

In this series we gather advice from successful Welsh entrepreneurs, bringing together their quotes and opinions, to inspire and guide you to ever-greater business growth.

Sir Terry Matthews

terence-matthews-02456560-laura-leyshon-cpimages (2)(Photo: Laura Leyshon/CP)

Sir Terry Matthews is one of the best known figures in Welsh business. He co-founded Mitel, sold his stake to British Telecom, then built Newbridge Networks and sold it to Alcatel.

He heads up Wesley Clover, an investment management firm he founded in 1972, and has formed and sold multiple successful businesses, and invested in numerous spinoffs and start-ups. Current projects include the expansion of Celtic Manor Resort and the Newport-based Alacrity Foundation.

Business Growth Advice

1. Gather Customer Feedback

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“When planning to start Mitel I travelled near and far to learn about potential customers, their needs and feedback. I held round tables, took copious notes and made sure I let my clients know I was listening to them.

The notes I took helped Mitel produce more than what the competitors could offer and became the foundation for solid relationships”.

“If you don’t spend money on R and D, you will definitely die.”

Helpful Resources:

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3. Build A Network

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“Growing a successful business is all about building relationships – with the team members, with clients and potential clients and with the supply chain – not to forget government industry and export departments, banks, insurance and accounting firms”.

4. Stay Engaged With Your Audience

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“Produce quarterly reports in simple English to allow a wide audience to understand the business and your product.

All employees, family and friends, plus investors and potential investors want to know what’s going on and how their money is being applied and growing”.

Helpful Resources:

Continue reading “Welsh Wisdom For Business Growth – Terry Matthews”

Tech Tools For Business Growth – Part 3

Business growth requires consistent process-improvement and innovative marketing practices. Tech Tools allow efficiency in raising market profile, organising resources, nurturing client relationships and protecting assets.

Use our blog to understand the advantages and disadvantages of tech tools in promoting business growth.

Part 3: Social Media Management Software

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Social Media Management Tools allow you to automate your social media accounts, expand social reach, curate content, improve ad performance, analyse impact and monitor conversations about your business and competitors.


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– Manage social media accounts and performance from one integrated platform

– Streamline activities to save time and optimise social media marketing

– Benchmark effectiveness of organic and paid social channels and videos

-Turn social media data into actionable insights to maximise ROI

– Build better strategy, content, and advertising by audience analysis

– Discover posts to promote, when to publish, and audience segments, to increase conversions

– Oversee, assign and approve team social media publishing across multiple profiles using a collaborative calendar, on desktop or mobile

– Choose Influencers most compatible with your audience based on AI recommendations, gauge their engagement and track KPIs in social media influencer campaigns

– Create customised dashboard reports to visualise results and aid data-driven decisions


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– Time to understand and correctly use the platform

– Security risk if forget to revoke access permissions for ex-employees

– Cost of software, but free versions exist, plus time saved and extra sales should mitigate this

For more information see https://www.socialbakers.com/suite/social-media-management, https://hootsuite.com and https://buffer.com

Typical Features:

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  • Scheduling – save time and effort by bulk-scheduling multiple messages in advance across social media networks
  • Mobile App – manage content anytime and anywhere
  • Web Extension – upload posts you discover while surfing the web, instantly post without logging in to social accounts. Create search streams by hashtag, location, or keyword
  • Content Calendar – plan and curate content, review and approve scheduled posts, collaborate with your team in real-time
  • Content Library – Organise content by tagging, search, and usage stats. Store and access content in the cloud —including Microsoft OneDrive, Dropbox, Google Drive — from a dashboard
  • Analytics – prove social media impact and ROI, create and export custom reports in Excel, Powerpoint, PDF and CSV, bring data results to life with powerful analytics features
  • Insights – Get a clear understanding of social post performance across channels, track results by timeframes
  • Monitoring– build custom boards to create insightful reports with an intuitive interface. Draw on hundreds of metrics to measure social media content impact across channels and campaigns.
  • Team Management – measure team metrics, track time taken to respond and resolve posts and comments. Safeguard social media presence by managing access to social accounts and setting team member permission levels


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Check your preferred Social Media Management tool enables:

– social media scheduling in a single content calendar

– real-time team collaboration to plan posts and assign timely responses

– accurate analytics reporting

– integration with current apps

– RSS feed imports, to simplify and assist sharing content such as blogs

– custom-branded URLs

– engagement tools eg contest creation

– topic, keyword, and location conversation-monitoring

– recycling of posts indefinitely (known as evergreen content)

– tangible insights into audience reach

Ease of Use

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Trial a few systems to discover which best fits your business needs, and obtain feedback from team members.

Work out who will use it and for what purposes, to identify essential features.

The software should boost efficiency, consistency and response times, because all social media conversations are seen in one place, meaning you can prioritise activities and create a shared library of on-brand social assets.


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The number of social profiles managed, amount of scheduled posts and the complexity of features such as analytics and tracking will determine price.

Most Social Media Management systems have free versions, typically with limited profiles, posts and features.


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Check the social networks you need to use can be managed by your preferred Social Media Management tool.

For example, in addition to Facebook, YouTube, LinkedIn, and Twitter, can it schedule and measure with Instagram,  Pinterest, Tumblr and Reddit?

Also, if necessary for your business, with international platforms such as Tencent, Baidu, Viber or VK?

Ensure you can add the power of social media to the tools you already use, such as CRM (see CRM Systems For Business Growth), E-Commerce (such as Shopify, Opencart and Magento), Communication (such as Skype, SharePoint and Hipchat), Data Integration (such as Zapier, IFTTT and Skyvia),and Project Management Software Project Management Software).

Examples of Social Media Management Tools

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Platforms to consider, as reviewed by Tech Radar, E-Clincher and Wordstream, include:

1: Hootsuite

An established platform with all the necessary applications and robust features including content creation, curation, organisation, bulk scheduling (upload several posts at a time) and RSS integration.

The free plan includes management of 3 social profiles, scheduling 30 posts in advance (queued), basic tracking analytics, contest creation, 2 RSS feed integrations, team features and custom branded URLs.

Supported Networks: Facebook, Twitter, Instagram, LinkedIn, YouTube, WordPress.

2: Buffer

A well-known platform for managing multiple social profiles. Schedule content while web browsing with a Chrome extension, get suggestions on best times to post based on follower activity, and integrate with Google Analytics.

The free plan includes management of 3 social profiles, scheduling 10 posts, browser extensions and mobile apps, content creation, real-time analytics, team features, shortening plus tracking links, and an RSS feed integration.

Supported Networks: Facebook, Twitter, Instagram, LinkedIn, Pinterest.

3. Zoho Social

Zoho Social helps manage multiple profiles, research relevant keywords, work with team members, and schedule posts from one dashboard. It syncs with Facebook lead ads, offers advanced reporting features and CRM integration.

Zoho Social’s free plan allows management of 1 brand, and includes a URL shortener and SocialShare plugins.

4. Sprout Social

Sprout Social is a one-stop shop for managing and scheduling all social media accounts through a simple-to-use platform, and a powerful tool for analysing data by demographic and geographic measures.

It can manage multiple accounts and monitor keywords across social media, to bring awareness of when you are discussed online, and help you respond quickly to customers. Sprout Social has a social inbox, and basic team features.

Supported Networks: Facebook, Twitter, Instagram, LinkedIn.

5. TweetDeck

If Twitter is crucial to your social media strategy, TweetDeck is the best social management platform, allowing creation of custom timelines, lists and searches, and adding of team accounts.

Free for Twitter users, not an all-in-one platform, but a great tool for managing multiple live-conversation Twitter accounts.

6. CoSchedule

CoSchedule is known for its social calendar feature –  to schedule and organise all social media posts. It has basic publishing features and ReQueue – intelligent software that schedules the top posts in your social history.

CoSchedule does not offer social monitoring, listening, or keyword searches. It has a separate dashboard for each client, re-usable task templates, social approval, and custom reports.

SupportedNetworks: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr.

7. Agora Pulse

Agora Pulse has a variety of useful features – social engagement, publishing, listening, reports, and team collaboration. It allows auto-posting to queue evergreen posts, and content labelling to retrieve and analyse posts.

Agora Pulse has a Social Inbox feature for interacting with followers in one place and viewing every profile. It has social monitoring and keyword searches, plus team sharing features.

Supported Networks: Facebook, Twitter, Instagram, LinkedIn, YouTube.

8. Snaplytics

Snapchat lets users create short-lived ‘stories’ for user interaction. Snaplytics takes regular snapshots of your Snapchat account and offers insights and benchmarking, plus a library of previously created content to view engagement levels and for republishing.

Snaplytics supports scheduling stories for later publication, organised by tags for easy tracking. Its elegant dashboard displays marketing performance on a platform-by-platform basis.

9. Brandwatch

Brandwatch eavesdrops on information that could be crucial to your company from Facebook, Twitter, blogs, forums, news and other diverse web sources.

Social sentiment analysis shows the tone of data collected from profiles you’ve connected with, so you can include pertinent trends and emerging themes in your conversations.

10. Simply Measured

Simply Measured (by Sprout Social) is a more expensive, in-depth social media analytics tool.

It offers free reports on Facebook, Twitter, Instagram, and YouTube, and sophisticated subscriber reports, including date and time engagement analysis and content type analysis. This allows you to publish the types of content that work best, at optimal times for your community.

For detailed reviews see:

Social Media Guidelines

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Whilst the above platforms are excellent tools for raising profile and driving sales, be aware of Social Media basics to ensure your efforts yield positive results (see Social Media Basics):

Quality – Publish content that people want to share, and that will last (see Content Marketing).

Quantity – Quantity is critical as new material will quickly override yours. Be consistent with posts, and re-post new content several times.

Posting – Social media audiences vary, so use data to determine how and when to post. Experiment with different times to identify the most effective to reach your customer types.

Hashtags – Be strategic with hashtags, @mention those that matter on each post. If creating a branded hashtag, make it easy to spell and say, eye-catching and memorable.

Goals – Know what follower behaviour you are trying to drive, so what channels and activities to concentrate on, and what metrics to measure to track success. For example:

Increased Brand Awareness
Use activities to collect and share customer testimonials, and highly-shareable content.

Increased Traffic and Conversions
Find opportunities to engage with relevant, interested customers who are ready to buy, and measure Click-through rate (CTR).
Increased Engagement
Start by responding to most user mentions, questions, and comments, then analyse this data to build a solid content strategy.

Measure follower numbers and how well your audience is responding to your content, such as number of shares, comments, mentions, and retweets.

Influence – Target Influencers that have audiences you want to reach. Tools such as Klout and Social Authority provide “influence scores.” Twitter and Google give rankings for topic influencers, and relevant forums contain influencers. 

Sentiment – Analyse the tone of a topic conversation using automated tools such as Boardreader or Mention, to see if people love, hate or are indifferent to your brand.

Conversation Drivers – Use Social Listening to work out when and how to start interactions with customers who may be interested in your service.

Monitor the topics and context of conversations about you, your competition, and your sectors. For example, who customers perceive as your competition and what concerns they’re sharing about your products.


For SEO and Blog-Writing services contact jan@brilliantbusinessblogs.com or call us on 0745 2086994

How To Finance Business Growth – Part 6

Sometimes you need to access additional funds to grow your business – to obtain new materials, expand production lines or purchase vehicles.

Use our blog series to understand the methods of financing business growth, and the advantages and disadvantages of each option.

Part 6: Business Credit Cards

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A business credit card allows purchases to be made in the same way as using a personal credit card.

Some companies prefer having an expenses system or making payments only with money received in.

However, business credit cards can be useful to cover day to day expenses, and can be issued to staff, such as sales executives, for networking and business development meetings.


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  • Can be issued to multiple staff
  • Keep ownership of your business
  • Often unsecured
  • Offer incentives such as 0% interest, air miles, cashback, insurance, rewards, discounts
  • Itemised billing for monitoring and controlling cashflow
  • Manage different expenses for company and employees
  • Separate business and personal expenses
  • Eliminate expense claims
  • Build a business credit profile
  • Fraud protection and insurance options
  • Up to 56 days interest-free credit
  • Easier to use online or by phone
  • Convenient for travel abroad
  • Eliminates the need for petty cash


Continue reading “How To Finance Business Growth – Part 6”

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